Kelly's guest on this episode of The Member Engagement Show is Shaine Anderson, Executive Vice President and COO of the commercial real estate development association, NAIOP.
Shaine has also held roles at the National Association of Landscape Professionals, the US Indoor Soccer Association, and the American Composites Manufacturers Association. Over the years, Shaine has just about seen it all in the association space. In this episode, she shares tips for those starting a job with an association and for others thinking through their career growth in the association industry. She also explores trends in the field. Topics covered include:
Working in an association is, first and foremost, a people-centered job. Those who succeed cultivate emotional intelligence and love to work with others.
Working in the association world means being curious and having a thirst for learning. Get to know multiple areas of associations for more context around your particular role.
For your association to succeed, members must feel they can't miss out on what you offer.
When your association is doing advocacy work, share the behind-the-scenes work with your members.
Test different tools and technologies, but once you choose, maintain consistency.

Check out the resources and events mentioned during this episode, including:
Super Forum, April 10-12 - The early-bird discount is still in effect!
Higher Logic's on-demand webinar, Future-Proof Your Association.
Higher Logic's 2023 Association Member Experience Report.