Our guest on today’s episode is Higher Logic’s own Martha Jack. Martha is the Senior Director of Design Services, where she leads the Design Services team in helping customers build communities uniquely tailored to association needs. Martha has worked with countless clients to create community and website experiences that foster member engagement and support the objectives of associations. Topics covered on this episode include:
Creating synergy between websites and communities.
Why community design is so important for helping members stay engaged and find the information they need
Creating sustainable communities with automation that saves staff time.
Why your community homepage doesn't need to have everything, everywhere, all at once.
How to create ongoing interest by launching new community features over time.
Important design considerations that are unique to association websites.
Website and community design trends.
Why you should never consider your community “finished.”

Find links to our Higher Logic Thrive Community Lookbook, and more information about Higher Logic Design Services at higherlogic.com/podcasts.