In this episode, Beth Arritt speaks with guests Frank Humada and Colby Horton with Association Briefings about the power of communicating through audio and the ins and outs of launching a podcast for your association.  
By listening to this show, you'll learn:
Is podcasting right for your association?
The strategy that goes into successful podcasts
Lessons learned from the association podcasting front lines
How to approach the critical role of show host
The role podcasts can play in non-dues revenue
How to find and manage great guests
How to cover the most compelling topics possible
How to promote and drive traffic to your podcast
Is podcasting a fad or a permanent media content channel?

Be sure to check out Colby and Frank's podcast, Engaging in the Next - especially Beth's episode with them.
And don't forget to subscribe to Association Marketing Pros (AMP), Beth's weekly newsletter for association marketers.