Does running have a home court or home base? With stakeholders across three distinct disciplines (track & field, road running & trail/ultra running), is there any cultural center where we can invest our effort, time & money to cohere & thrive? Using Austin as a case study, we explore various means & modes of bottling the magic that running provides us as individuals into an elixir to share with all movement culture. We come up against a number of seeming dead ends before we recognize that culture is about people, not places. It's about virtue & valor, not metrics & money. It's about growth & evolution, not market & shares. If you have ideas around what makes running culture cohere, please reach out. You can email me at sisson at telos running dot com. We'd love to hear from you.