Are you struggling to grow your Instagram account or finding it hard to come up with content ideas? This episode is for you! Social media coach Jo Treadwell — also known as “Social Jo” — is sharing all of her top tips for writing great Instagram captions, selling without being too “sales-y,” making the most of hashtags, and more. Listen in to get all your caption questions answered!  Episode Description: Today we’re talking with social media coach and Instagram specialist Jo Treadwell How did you become a social media specialist?  It’s not about having the most followers, it’s about reaching the right people What are Instagram captions and why are they important? What elements should you include in an Instagram post?  How do you come up with interesting, effective captions?  How long should you make your captions?  What are some strategies for selling without being sales-y? Can you share some best practices for using hashtags?  How to learn more from Jo   Resources: Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order your copy of “Start and Grow a Profitable Jewellery Business” Follow Jo on Instagram Social Jo Website   Find Jewellers Academy on Instagram and Facebook