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Forging relationships and accelerating smarter customer acquisition - with Joel Samen, Head of P&C Demand, MediaAlpha

Forging relationships and accelerating smarter customer acquisition - with Joel Samen, Head of P&C Demand, MediaAlpha

FromThe Insurance Coffee House


Forging relationships and accelerating smarter customer acquisition - with Joel Samen, Head of P&C Demand, MediaAlpha

FromThe Insurance Coffee House

ratings:
Length:
21 minutes
Released:
Nov 22, 2022
Format:
Podcast episode

Description

“We're forging relationships with our partners to help push their business forward, which benefits us as well”, says Joel as he charts his transition from Liberty Mutual to joining MediaAlpha, an online acquisition channel for digital insurance agencies.Joel shares, “Our primary vertical is property and casualty, but we also have health, life, medicare and travel,” and how the 160-strong team is using best-in-class analytics to help clients be smarter about acquisition and focus on lifetime value. He highlights the benefits on offer to both clients and end policyholders as well as the challenges ahead as MediaAlpha continues to scale. “Right now we're stuck in this hard market but we’ll accelerate out of it relatively soon. The biggest challenge for us is once the acceleration starts happening, we need to make sure we have the right people in place to help our partners.”Joel shares MediaAlpha’s culture and values, the value insurance knowledge brings and the extensive hiring process to ensure there’s a fit on both sides. “I can't tell you how many interviews I went through. I think we really put people through the wringer. It makes it sound negative but it really gives them a taste of what we are and we try to get a full feel for who they are.” Joel concludes by emphasising the foundations needed to scale an insurtech and what advice he’d give to executives looking to transition from insurance incumbent to a tech-driven business.    "Having that alignment between culture and values between somebody joining the company and the company itself, is just huge.”Connect with Joel on LinkedIn or find out more about MediaAlpha The Insurance Coffee House Podcast is hosted by Nick Hoadley, CEO, Insurance Search, the Executive Search Consultancy for growing Insurance and Insurtech businesses across the globe.To discuss identifying & attracting the very best talent to your team or being a podcast guest, reach out to Nick via nick.hoadley@insurance-search.com or connect on LinkedInCopyright Insurance Search 2022 – All Rights Reserved.    
Released:
Nov 22, 2022
Format:
Podcast episode

Titles in the series (100)

The weekly Insurance Coffee House Podcast series is the place where you’ll be inspired by some of the most successful insurance business leaders on the planet. With each guest asked the same set of ten questions you’ll understand the recurring patterns and traits that make them successful. Covering morning routines, favourite success quotes and how they overcame their largest setbacks, they’ll give a personal insight in to what it takes to be a successful insurance business leader. This podcast will suit senior executives from inside the insurance industry and ambitious insurance business leaders of the future, giving you practical management tips and advice to help you achieve your career ambitions. The show is hosted by Nick Hoadley, CEO of leading international insurance executive search firm, Insurance Search. If you would like to contact Nick about the podcast or to discuss any executive search assignments, please email info@insurance-search.co.uk or call (+44) 203 9488 501