Cathryn Lavery and Allen Brouwer are the co-founders of Best Self Co. It’s an online only eCommerce business that started by selling just one product, and is now branching out into digital content. The product is a daily planner to help you optimise your day. There are 2 reason’s I’m very excited to have them on – obviously I’m a big fan of planning and goals so it’s great to be able to bring this to you, especially right at the start of 2017! But, more importantly they’ve just won the “People’s Choice” award in the 2016 Shopify Build a Business Competition. The website launched on 1st January 2016, and as we record they have sold over 28,000 journals globally (by the time you listen to this we reckon it’ll be over 100,000).This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy