Kristie Swink Benson is the Director of Communications at the High Museum of Art, where she has helped position the museum as an integral part of the fabric of Atlanta and developed a passionate and diverse audience. She built her communications career in government and the for-profit sector. In this episode, Kristie and Erik discuss how the High Museum programs beyond blockbusters, targets their institutional marketing to a three-to-five-mile radius around the museum, and employs thoughtful engagement efforts to attract and engage a more diverse visitor base.