"I'm using social proof in a way that makes the client that we help the hero versus our solution. And we're doing that by telling a story that relates to the prospect through a challenge." - Jason Bay in today's Tip 263 Do you name dropping your clients you've worked with? Join the conversation at DailySales.Tips/263 and let us know how you use social proof in your cold outreach! Have feedback? Want to share a sales tip? Call or text the Sales Success Hotline: 512-777-1442 or Email: scott@top1.fm