Do you know how to use collaboration to drive traffic to your business? Collaboration is the best way to market your company to an established market, but you need to be secure in your values when teaming up with anyone. Today on The TSP Show, Janice Fredericks-Spell joins us to break down the criteria for successful business collaborations. Janice has years of experience in the beauty industry and now coaches entrepreneurs, helping them create a 6 figure beauty supply business.Collaborations are a great way to access new clients and build brand awareness. Before you enlist someone into your marketing, you need to take inventory of your values to ensure potential partners are in alignment with your goals and character. Janice discloses the mistakes she made in her early career and how she course-corrected them by detailing the criteria she desired in future collaborations. Every entrepreneur wants to start with marketing, but Janice reveals why you should assess and address your weaknesses first. You know the areas you need to improve, and the sooner you fix what needs to be fixed, the sooner you will be on the path to a six-figure business!If you want to be a master of collaboration without sacrificing your values, listen now!Want to keep up with Janice Fredericks? Find details here:► Website:https://www.theretailgenius.com/► Courses:https://janiceffdc72.clickfunnels.com/optin-546041941652733823332► Instagram:https://www.instagram.com/theretailgenius/?hl=enWant to keep up with Traffic Sales and Profit? Find details here:► Podcast: https://trafficsalesandprofit.com/podcast► Get your FREE Traffic Sales and Profit Book here https://freetspbook.com/tsp-book► Subscribe to the YouTube channel: https://youtube.com/trafficsalesandprofit► Upcoming Live Events: https://trafficsalesandprofit.com/events/► Join our FREE Traffic, Sales & Profit Facebook Group: https://www.facebook.com/groups/TrafficSalesProfit/► Follow us on Instagram: https://www.instagram.com/trafficsalesandprofit/► Follow Lamar on Instagram: https://www.instagram.com/lamartyler/KEY TAKEAWAYS[00:00:00] Finding collaborations that are in alignment [00:02:30] Look at your immediate circle[00:05:00] Look at your weaknesses