Do you want to learn how to turn your homemade recipe into an iconic brand? To compete with established labels, you need a great tasting product and shelf appeal. Today’s guest is Tiffani Neal, founder of Barlow’s Foods, a packaged food company, named after her grandfather, a farmer from California. She recognized a gap in the pancake mix market and created a mix that tasted homemade and used only organic ingredients. In this episode, she walks you through how to scale your product without sacrificing quality. In addition to tasting good, Tiffani shares how she created a label that embodied her company's values and could rival the American staples already on the shelves. 
 
If you want to learn what it takes to become an American staple, listen now!
 
Want to keep up with Tiffani Neal? Find details here:
 
► Website:https://barlowsfoods.com/
 
► Shop:https://barlowsfoods.com/collections/all
 
► Instagram:https://www.instagram.com/barlowsfoods/?hl=en



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KEY TAKEAWAYS
 
[00:00:00] Show Intro 
[00:03:00] Eating clean 
[00:04:30) Recognizing a gap in the market
[00:05:20] The Aha moment!
[00:06:50] The inspiration behind the name
[00:08:40] Learning to utilize your resources 
[00:10:20] How entrepreneurship tests your personal and professional growth
[00:14:20] Farming culture in California
[00:15:30] A product that customers already use and understand
[00:16:20] Scaling your product
[00:17:40] Utilizing local college resources to start your business
[00:18:20] Relying on your network
[00:21:10] Customers who understand your brand
[00:22:10] The financial challenges of the early stages 
[00:24:20] Finding unbiased testers to assess your product
[00:25:20] Reaching out to experienced experts in your area
[00:26:00] Determining the right market for your product 
[00:28:00] Making the commitment to  your business
[00:29:40] Recognizing the scalability and the need for your product
[00:31:00] The success following the QVC Tv appearance
[00:33:10] A brand with a story behind it stands out on the shelf
[00:34:30] Start acting on your ideas 
[00:36:20] Striving to be iconic brand