If you are starting out in your freelance business, you probably don’t have a daily budget to run ads. Focusing on answering your clients questions, and being able to convert those visitors into leads on your site would be the better use of your resources.SEO isn’t an overnight thing though. It takes time, it takes optimizations, for Google to start pulling you up in the ranks.On the other hand, if you want to run an event, unless you have a large following, paid ads would make sense to get in front of as many eyeballs as possible.I talk about folks doing creative things with Facebook Ads which you may want to take a page from if you are looking to attract a certain type of person or company.But if you’re looking to keep that pipeline of leads full, looking to establish yourself long term, then your best bet is to concentrate on SEO, answer your client’s questions in the public forum of your blog to attract those leads who are asking Google those same questions.