How do you use research as your fitness marketing secret weapon? Create an engaging opening: High impact during menopause? Are you thinking that might get you hurt? With the wrong start and progression, it might. If you’re extremely fragile, or have co-existing conditions, it’s also not advised. But for other women transitioning through menopause, you need to look closely at what you’re doing, and what you believe. Often a statistic, a contrarian statement, or a question are engaging. Ask, would it go on a magazine cover? Results of the study are published and expanded on at flippingfifty.com/high-impact-exercise Research is definitely your fitness marketing secret weapon. You can use it to: Bring in new prospects Create new revenue streams/programs that will fill before you spend time on them Establish credibility Get media exposure Share some, but not all, content from the study as a tease Results from a 2021 study featuring postmenopausal women with osteopenia – intended to be 18 mos. which was cut short due to COVID (6 mos. Short). Researchers suspected that for Bone Mineral Density [BMD] results the last 6 months when training would have been most intense, would have reflected even greater changes. The Exercise Group performed High Impact activity include jumps and a variety of high impact moves included in an aerobic fitness manner that imposed interval training, and separately performed progressive intense resistance training [RT] to muscular fatigue. The Control Group: performed Low impact walking/marching and stretching and isometric conditioning exercises. Flipping 50 Fitness Specialist Quotes are Golden for social media Researcher’s reminder: “The most prominent bone decline might occur during the 3-year phase of transmenopause…one year before and two years after the final menstrual period” Hip Bone Mineral Density increases didn’t have as much opportunity for change because the most intense training was cut (COVID). *Strength & Power results & differences were also believed less than expected because of abbreviated study (COVID). Share Insights and Opinions: Yours The unintended early termination of the study due to COVID was unfortunate, but still offers positive effects of high intensity exercise, as suggested in other emerging research studies. Your menopause and post menopause clients are not delicate and even with osteopenia can, and potentially should do high impact exercise. For your own high impact exercise… build your business model with a plan that’s proven to work. Find research about your ideal customer, share it as your fitness marketing secret weapon.