In postmenopause fitness clients generally things have smoothed out. Ironically, many ask questions like, “what should a women over 60 do?” And the answer is often, more. More intense, more frequency even.  How ironic given in the previous podcast episode I relayed that based on the physiology of menopause together with physiology of exercise and research featuring women in menopause specifically, perimenopause is a time when many women need to do less to optimize body composition.  Less volume, that is. And less intensity if they’re struggling with insulin resistance + adrenal insufficiency + chronic stress or any combination.  For postmenopause fitness clients, these things are critical to know:  For many postmenopause occurs or they become aware in the 60s they’re well past and exercise needs to be addressed to avoid pitfalls they’ve seen in aging family members. At age 60 muscle loss increases from 3-8% on average loss per decade to 1-2% per year. Now is the time to monitor muscle and have a strategic muscle mass building plan.  Functional exercise should be a part but going overboard on defense of functional vs heavy traditional weight training for older adults will contribute to additional muscle loss.  The focus needs to shift from calorie burning and constant movement to preservation of lean muscle mass during exercise. That is, less cardio and more strength prioritization.  More days per week of strength is not the answer. Fatigue from life stressors for a 60-something can be significant. Young adult family, aging family, career still in play, caregiving at home, together with exercise and possibly dealing with effects of a perimenopause unaware of how to manage may have resulted in significant bone, muscle, and strength loss.  Reaction skills, agility, and balance need to be built into exercise routines without necessarily increasing time. Warm ups, cool downs and ancillary exercise sessions between intense workouts can cover that base in minutes if well-planned.  Protein timing and amounts should be a significant part of the exercise coaching in order to boost muscle protein synthesis now about 30 years in the slow down if nature was allowed to take its course.  One Last PostMenopause Fitness Thought for Health Pros: Most importantly, the ability to exercise and do so intensely and in some cases like HIIT, more frequently than in perimenopause, can stave off visceral body fat deposits, brain decline, and muscle and bone loss.  It requires planning and knowing the application not just of exercise but specific to women in postmenopause.  And they’re seeking support for problems. So there is not just an opportunity, there is a demand when you use the right messaging.  Because there’s also a fear installed in those who have started, stopped, and gotten hurt. Resources:  Your Business Scorecard: For Fitness & Health Coaches: https://www.fitnessmarketingmastery.com/business-scorecard/ Copywriting for Marketing to Women Course: https://www.fitnessmarketingmastery.com/copywriting-course/ Menopause Fitness Specialist™ Program: https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Send an Email to support@flippingfifty.com if you want to learn more about the founding member’s rate for the Health & Well Pros mastermind. Other Episodes You Might…  https://www.fitnessmarketingmastery.com/perimenopause-fitness-clients/ Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/