Founded in 2009 ATP Science is the brainchild of Matthew Legge, Jeff and Toni Doidge, and in this episode I have a chat about supplements, longevity, muscle gain, fat loss, training and much, much more with Matt and Jeff. ATP Science Head Scientist Matt Legge has more than a decade of creating formulas for well-known companies in the health supplement industry. Matt became frustrated when his formulations were constantly altered to fit in with marketing ideas or reduce manufacturing costs. Seeing a gap in the market, Matt knew if he could work in a company where people and products where placed ahead of profit he could make a real difference. Matt had a simple yet profound idea; base his formulations on science first. Jeff and Toni Doidge were the founders of a supplement retail store that opened its doors in 2002. They believe the foundation for success is based on customer service and exceeding the customer’s expectations. With that simple strategy; focusing on the “customer first” ideology, their store at the time became one of Australia’s most successful sports supplement retailers. Matt, Jeff and Toni met by chance in 2009 and soon after ATP Science was born. During our discussion, you'll discover: -Ben's personal history [6:15] Studied exercise physiology and biochemistry at U. of Idaho Graduated w/ master's in exercise physiology Sold hip and joint exercise equipment for a short time Began consulting clients at gyms, fitness studios for 5 years Lots of outside the box initiatives: running biochemical analysis, vo2 max testing, platelet rich plasma injections, etc. 2008, was named "America's top personal trainer" Eventually moved to writing, founding Kion, podcasting, etc. Weave health/fitness into fantasy novels he writes -How to write in a way that will satisfy the primal urge to live the "hero's journey" [9:30] Book: -The importance of "trench testing" ideas and concepts in health and fitness [12:15] Some ideas look good on paper, but fall apart in the real world The went through extensive testing to maintain its practicality for those who consume it Ben tests everything personally before marketing it to other consumers -Why peptides are the future of supplementation and medicine [16:15] Very precise sequences of amino acids Some can improve short and long term memory BPC 157 TD 500 Russian research is groundbreaking Epitalon Humanan Once they become orally available, it will change the game Body Balance Potential for injecting peptides via the food we consume Book: -How to increase autophagy [24:50] Nighttime autophagy powder: Chamomile Glycine Quercetin Garcinia Pau d'Arco Danger of imbalanced glycine/methionine ratio Increasing insulin sensitivity helps with mTOR pathways Blue zones have similarities in their diets Benefits of Berberine -Why endurance sports are better for one's longevity and quality of life than power sports [29:30] Effects on insulin sensitivity, telomere lengths Book: Self hate vs. self love Importance of estrogen and oxytocin to regulate collagen and fascia Skin receptor sensitivity after release of oxytocin Use oxytocin nasal spray for great sex Recent research on cluster training Blood flow restriction training BFR restriction bands -Sex supplement tips [46:15] Transdermal nitroglycerine cream Don't mix with other drugs/supplements (viagra) -Differing opinions on proper cardio training [48:30] James O'Keefe: law of diminishing returns Steady state cardio is ideal Time hacking Polarized training model used by aerobic athletes (x-country skiing) 80% aerobic; 20% anaerobic The average person doesn't have enough hours in the day for that type of training High intensity interval training (HIIT) will target the same mitochondrial response Hack your home and work environment: Standing work stations Pomodoro breaks Treadmill work station Low level aerobic activity throughout the day Fasted cardio in the morning: Mobilize fatty acids Trends toward caloric hyper co