Don't waste this crisis. What on earth could I be talking about. Yes, this Debra and you’re listening to the Voice for Fitness Professionals’ podcast and I have not lost my mind but we have lost the way we've done business. It's gone. And yet now, if you are still trying to figure out a way to take your personal training business digitally… meaning, you're still meeting with one client at a time you're still delivering one on one sessions. In fact, you're creating a session that they'll use over and over and over again. You really got to take a look at that. Keep Your Assets And you own that property, too. You should be using it and you should be losing their name, so that you edit those videos, so that is for anyone who has the same problem as they do the same problem that you're working on tackling with that particular client, could be then in your vault and used for somebody else or something else. 1:16 Immediately, you could use it as a teaser. You edit that video down on your phone. Simply, or even in iMovie, again, on your phone or on your other device that you now have marketing and or something a tool that you can use on marketing because let's face it marketing is the place that you publish. The message, your message is what's important. And that's what we're going to spend the rest of this podcast, talking about what's your message. Do you really know what it is? Because right now, it cannot be the same as it was in January or February of, 2020. You have to address now and you have to predict the future. You have to figure out a way to use a message that gets across. What we want to say and what is it that we all want to say right now, as trainers and health coaches: Exercise is required in order to be healthy and have a strong immune system. What they Need vs What they Want It requires exercise right now. This alone is not a good message. But this is the underlying underskirt of the message. So, now you've got to figure out what was your message before. Look at that. And then know that's just isn't going to work. You know, if you were using some esoteric tagline? Things are much more real than the last 2 pounds 3 ounces someone can’t lose. In January of 2020 even if you were using something like “you can't outrun a bad diet.” Right now, that is just so trite, it's not going to work. Right now, people may care about their belly fat. They may care about the extra weight in the middle but you can't make light of it. Weight Loss During a Crisis? You really need to get with a message that isolates the important the quarantine 15 is a health risk. More than anything, right? So it's certainly not doing wonders for your sleep, potentially or your sleep apnea, or your energy level, or your confidence, or on and on. Right. But what you're looking for is something that is short and sweet. And if you're not used to telling stories with your messages You've got to get good at that right now. Because the only way to really relate to someone, right now, is to talk in stories to tell stories that connect you to them. These stories are not about you. These stories are about them. Your customers. But these are not testimonials. You need an emotional grab. What do we all want right now? What do we need? Well, we miss our families. And I don't mean our immediate families, if you're at home and your mom or dad and your, your kids are at home and they're, they've been home from school, you know you're not missing them you kind of wish them maybe they could go to camp, but you may be missing an extended family. You may not have been able to see that new baby born during COVID. You may be missing someone who's ready to pass. You may be missing someone who you know you know isn't on their deathbed, but you have a limited number of years. And it could be today, it could be tomorrow. You may be missing your adult children and your grandchildren. Find Common Denominators the Crisis has Made True All of those things are true for all of us, and