Album 2 Track 26 – Lynn Ledwith, CMO of Ansys, Inc. the most renowned and best simulation software company, previously EVP of Global Strategic Marketing at Worldwide Clinical Trials,  and before that working her way up the corporate marketing ladder with prominent companies such as such as Unisys, H-P, Siemens and SunGard.  Lynn also earned an MBA from St. Josephs University and an undergrad degree from Bloomsburg University of Pennsylvania.PLEASE NOTE- THIS TRACK RECORDED PRIOR TO US PRESIDENTIAL ELECTION.Hey Brand Nerds! We have a B2B Marketing powerhouse in our virtual house today!!  Truth be told, Lynn is a client of our consulting company who we have been trying to get onto the show for our audience’s great benefit, so enjoy!  Oh and lots to learn including these highlights:  
Competitive spirit, take it to work and use to your advantage
If you are not failing, you are not pushing the envelope enough
“Don’t let perfection get in the way of progress” (from the great Howard Moskowitz)
Iterate, iterate, iterate!
70/20/10 Rule
Finding the tech personalization and privacy balance
DRIP 
B2B vs. B2C Marketing 
#lynnledwith #marketing #branding #ansys #b2b #b2bmarketing #b2cmarketing