In this episode, Tom Peace summarises the key points from Steve Hui's interview with Paula Thomas about how earning loyalty points on airline schemes is easy but redeeming them is not. 
He shares his top tips and ideas for loyalty professionals to drive points redemption, which is vital for program health.
Both Tom and Steve are passionate about airline loyalty programs and the collection of airmiles, and there are some great tips in here for loyalty program managers and frequent flyers!!

Show Notes:- 
1) Steve Hui
2) iFLYflat
3) #173: Education and Inspiration - Ideas for Airline Loyalty Professionals