In this short summary episode, Paula Thomas looks back on a fascinating conversation with Evert de Boer, Managing Partner of On Point Loyalty, who discussed how the aviation sector has earned such huge profits from their loyalty programs over the years.
And how their importance grew even further in importance through the global pandemic, offering airlines a stable, recurring source of revenue even though customers were unable to travel, and even challenged the widely-held view that redemption seats are an expense for airlines. 
Listen to this short summary to hear the highlights of our discussion with this airline loyalty industry thought-leader. 
Show Notes:
1) Evert de Boer
2) On Point Loyalty
3) "Top 100 Most Valuable Airline Loyalty Programs"
4) #82: Global Airline Loyalty Programme Insights with Evert de Boer