Brian Bancroft, the Vice President of Direct Procurement at The Coca-Cola Company joins me today as my guest on the Art of Procurement. The diversity of our conversation today matches the depth and breadth of Brian’s career. Brian has enjoyed multiple VP of Procurement and CPO roles at companies such as Kellogg's and Coca-Cola covering both Direct and Indirect spend, while also having P&L and operational responsibility for other business segments. Listen in to hear Brian’s perspective on a wide range of topics, from how to be successful moving between Indirect and Direct procurement, why global sourcing strategies are often setting buyers up for failure, and how working with procurement as a stakeholder shaped Brian’s approach as a CPO.