39 min listen
Ryan Bonnici, G2.com CMO, on selling to educated users
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Ryan Bonnici, G2.com CMO, on selling to educated users
FromThe Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
ratings:
Length:
31 minutes
Released:
Feb 21, 2019
Format:
Podcast episode
Description
Ryan Bonnici thinks the process of converting leads has gained a sleazy reputation in the B2B world. Hear what he thinks authentic selling looks like in an age when customers are more educated than ever and how brands can move from being transactional to being a trusted partner. Ryan also shares the steps he's taken to build up marketing at G2.com and the lessons he's been learning.
Released:
Feb 21, 2019
Format:
Podcast episode
Titles in the series (100)
Jay Simons, President at Atlassian by The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom