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The kids are in charge

The kids are in charge

FromThe Marketing Companion


The kids are in charge

FromThe Marketing Companion

ratings:
Length:
39 minutes
Released:
Jul 6, 2020
Format:
Podcast episode

Description

Mark and Brooke examine emerging research that may indicate key post-pandemic consumer changes. Among the insights in this episode is the indication that children have taken over the eCommerce function for the family. Other topics include comfort spending, commerce levels, BOPIS, and new digital advertising trends.
Released:
Jul 6, 2020
Format:
Podcast episode

Titles in the series (100)

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”