Both Google and Entrust recently announced support for email authentication specification BIMI (Brand Indicators for Message Identification). A survey of 1,000+ US and UK adults from Red Sift, a leading cybersecurity company, looks at consumer interaction when brands are able to display their logos in an email inbox consistent with BIMI standards – revealing how this will affect consumer interaction with emails, open rates, buying behavior and brand recall. For example, the study found that BIMI has the greatest impact with Gen Z with 28% reporting that not deploying BIMI would negatively impact purchasing decisions. Rahul Powar, CEO, and Founder of Red Sift, joins me in a discussion about the rise of BIMI standards and what this will mean for marketing and security. We talk about the impact of BIMI and how this standard will translate into market value, why BIMI will be the new standard for logo visibility in email, and how BIMI will become a crucial part of security protocol in the future.