20 min listen
Why CDP’s Didn't Live Up to Their Promise -- Sylvain Giuliani // Census
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Why CDP’s Didn't Live Up to Their Promise -- Sylvain Giuliani // Census
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
14 minutes
Released:
Feb 13, 2023
Format:
Podcast episode
Description
Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. Initially, CDPs were meant to house large amounts of customer data and provide a unified view of customers by integrating data from different sources. However, some organizations have faced challenges with data accuracy and difficulty integrating with other systems which have impacted the ability of CDPs to fully deliver on their promise. Today, Sylvain discusses why CDPs didn't live up to their promise. Show NotesConnect With: Sylvain Giuliani: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 13, 2023
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth