It's been nearly two years since NIL has been introduced and one thing has become even more apparent since then, athletes need a personal brand beyond just their sports highlights. This is episode 212 with Shea Gorden on Building a PR worthy personal brand. You're tuned in to Forever Athlete Radio, where together we go FAR. I'm your host Cory Camp and if you're new here, welcome, if you're been here, welcome back. We got a good one today as Shea joins us to talk all things branding, specifically how we can set ourselves up for brand deals that actually align with our own personal brand. We also cover where to start when building your own brand, the importance of diversifying the content that you put out there and much more. Shea's been in the PR field on the agency side of things for the past couple years with experience covering mostly the health and wellness space, a space most athletes fall in as well. Shea shares a wealth of knowledge and what she's seen in her experience so lets dive into it!

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