Introduction to JohnJohn Gallagher is the CEO of Element SaaS Finance. John has been a finance professional for some time now and has worked in different industries including the private equity sector. He has a track record of working with different equity firms, but mostly building his element finance. What You Will LearnPE Firms: A more customer-centric approach The SAAS (Software) IndustryBuilding Customer RelationshipsFirm Growth ManagementDifferent Types of Venture Debt Breakdown[00:25] Introduction to John[01:29] Mistakes Made in PE and Actions For It[04:04] Focusing on the SAAS Industry[05:45] Investment: Average vs Great SAAS[08:24] Recommendations for Other PE Firms in SAAS [10:20] Facilitating Firm Growth[11:53] About Venture Debt [15:51] Attributes that Make a Top Performer[17:42] Likes and Dislikes of the PE Industry[20:39] Recommendations for SAAS Investment[21:58] Other Media Reference[23:33] How to Connect with JohnStatistical Analysis System Industry The statistical analysis system industry, or SAAS,  is a sector that focuses on data management, advanced analytics, varying types of analysis, business intelligence, and other analytical-based types of work. The target market for SAAS has a wider net as it scales on a global level. Firms would have customers ranging from Australia, and Asia and the base operations can be found in the United States. With SAAS, businesses can really thrive in this industry through organic growth even with little assets they have. With the right strategy and long-term plans such as projection of investments and debt, businesses will have no problems scaling themselves for long-term success.Customer-Centric and Building RelationshipsWhen it comes to the SAAS industry, PE firms that want to back companies should keep an open line of communication with their customers. It is important to build a good standing relationship with them in order to drive long-term partnerships and success trajectories for the firm itself. Although results and outputs are important, having a well-developed business relationship with customers may be able to set up companies for a growth-incline future. Other Media ReferencesBusiness and Sports Individuals who overcame adversaries History particularly in Tech, Finance, and CryptoPodcasts  How to Reach JohnJohn’s website​​Thank you for tuning in!To get the newest Private Equity episodes, you can subscribe on iTunes or Spotify here.Lastly, if you have any feedback on the podcast or want to reach out to Alex with any questions, send an email to alex.rawlings@raw-selection.com.