In this episode, I welcome Simon Elliot and Ed Snowden from 4xi Global Consulting and Solutions into the studio.  They are the co-authors of the True North Strategic Partnership Strategy.   Partnerships must be a journey together Relationships should be mutually beneficial  Building value is ongoing an commitment to your client's success and what is valuable for them A huge danger of long term relationships is complacency and honest self reflection can help combat that     It's time for the great service comeback!   Learn More:  https://www.4xiconsulting.com/truenorth   Tony Johnson is a Customer Experience Expert, Keynote Speaker, and Author with a wide background including decades in retail and restaurants.  He regularly speaks and coaches organizations to IGNITE THEIR SERVICE using his common sense approach to Customer engagement.  Tony has spoken to government agencies and Fortune 500 companies to unlock their amazing capacity for excellence.   Tony Johnson Customer Service Expert | Author | Trainer | Speaker   Music: http://www.bensound.com