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Ep. 212 | The secret behind creating leverage in a business. Ft. Brett Hannath

Ep. 212 | The secret behind creating leverage in a business. Ft. Brett Hannath

FromOnBase: Smashing Sales and Marketing Misalignments


Ep. 212 | The secret behind creating leverage in a business. Ft. Brett Hannath

FromOnBase: Smashing Sales and Marketing Misalignments

ratings:
Length:
38 minutes
Released:
Jul 21, 2021
Format:
Podcast episode

Description

In this episode, Brett Hannath talks about the secret to creating leverage in a business… channel marketing. He shares his framework for channel marketing, how to pay for it, and how channel marketing helps to protect your business. Brett also details how he and his team at McAfee are leveraging channel marketing to create new opportunities for growth and innovation.
Contact Brett Hannath | Follow us on LinkedIn
Released:
Jul 21, 2021
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.