Discover how to find a competitive position using market mapping and a positioning matrix.
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First, you’ll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy and key differentiator to name a few.
Then, we’ll lift the lid on where competitive positioning began with an iconic book called “Positioning: A Battle For The Mind” by Al Reis and Jack Trout.
Next, you’ll discover what a positioning map is and lift the fog on the multitude of terms to describe it including perceptual maps, market mapping, positioning matrix, and perceptual matrix to name a few. 
Finally we’ll break down why you should use a perceptual map and how to do it effectively. 
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