45 min listen
Customer Buying Journey - How Customers Buy and Why They Don't - with Martyn Lewis
Customer Buying Journey - How Customers Buy and Why They Don't - with Martyn Lewis
ratings:
Length:
12 minutes
Released:
Jul 18, 2020
Format:
Podcast episode
Description
Martyn Lewis, author of How Customers Buy and Why They Don't: Mapping and Managing the Buying Journey DNA shares his insights from interviewing thousands of buyers.Martyn shares how The Buying Journey trumps the Sales Process, and that Buyers do not typically buy logically or rationally.Other topics include why your value proposition is just not enough and assuming that you understand the buyer journey is so dangerous.
Released:
Jul 18, 2020
Format:
Podcast episode
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