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Middle Market Opportunity - with Thomas Stewart - National Center for the Middle Market

Middle Market Opportunity - with Thomas Stewart - National Center for the Middle Market

FromMetrics that Measure Up


Middle Market Opportunity - with Thomas Stewart - National Center for the Middle Market

FromMetrics that Measure Up

ratings:
Length:
32 minutes
Released:
Oct 27, 2020
Format:
Podcast episode

Description

In today's episode of the Metrics that Measure Up podcast, Thomas Stewart, Executive  Director for the National Center for the Middle Market shares some very interesting insights into the 200,000 companies that represent 1/3 of the American economy.Highlights included that 85% of Mid-market companies are private, 33% are family owned and 17% are in the manufacturing industry.  On average, middle-market companies grow an average of 6.5% per year, 3% faster than the average S&P 500 company.Middle Market companies that view Digital Transformation as strategic and are advanced in adoption grow at an average of 9.5%, almost 50% faster than their peers.Lastly, middle-market companies buy technology very differently than larger, Enterprise companies.  They typically will not pilot or test innovation, they will watch...watch....watch and then jump in headfirst.  Definitely not your early adopter persona.A great listen for anyone responsible for doing business in the middle market - or just wants to learn more about the middle market.
Released:
Oct 27, 2020
Format:
Podcast episode

Titles in the series (100)

B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.