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What Needs To Be The Key Marketing Plan For Your Business in 2023?

What Needs To Be The Key Marketing Plan For Your Business in 2023?

FromMAP IT Marketing


What Needs To Be The Key Marketing Plan For Your Business in 2023?

FromMAP IT Marketing

ratings:
Length:
28 minutes
Released:
Dec 31, 2022
Format:
Podcast episode

Description

As I record this I’ve just come off the first of my interviews with my coaching clients, recording their goals for next year so I know what to best help them with. Even though we coach and learn as a group, each one of them has different needs - just like you do too.
 
So I’m going to help you work out your next steps for 2023, and help you figure out your marketing activity plan. Not what you’ll be doing, but how to work out how much, where and what you might need to learn to really get the results you want in 2023.
 
My biggest weakness as a coach is also my biggest strength. I don’t believer there is ONE BIG WAY of doing anything when it comes to marketing. As soon as another marketers says it’s their way or else, I’m out of there. Because even though I’m going to tell you that video is just getting more and more important, if you truly think it’s a hard no, you can get out of it. 
 
Same goes with the platforms you choose, the amount of content you create, and what time and effort you commit to it. I’m not there in your office or home, living the life you have. We all have different budgets of time, money and energy.
 
So relax as you listen to this, make notes and then refine your own plan  - as we look at what you need to decide to make it perfect for you and your business in 2023. 

In this episode we cover:

Defining your goals
Working out your stretch space
Following the algorithm
Digging deep into video
Trends that aren’t going away
Sticking true to your values
Finding your rhythm of content creation

 

Important Links
Try out Focusmate (the co working tool)
Buy your copy of Be a Spider, Build a Web
Download OUR free Face of your Business checklist
Download the free workbook
Register interest for Rachel’s content coaching programme
Rachel’s YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook groupSee omnystudio.com/listener for privacy information.
Released:
Dec 31, 2022
Format:
Podcast episode

Titles in the series (100)

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!) Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.   Want a clear direction in your marketing? Let's come make a map.