Less than a month ago, Callie bought a book.
Unbeknownst to her, that simple act would be the start of the single worst buyer experience she's ever encountered, as she found herself subscribed to a membership she never signed up for, with no clear way out.
In the interests of seeing how far the rabbit hole of terrible business practices went, she decided to see it through...
Join us on this rather unusual episode of The Membership Guys Podcast as we take a step by step tour through how NOT to run a membership (or any other business, for that matter!)
Episode Summary: Why tricking people into joining your membership is a seriously dumb strategy! (And could land you in serious trouble)
Ignoring support emails and deleting comments from your community will hurt your rep and cost you customers
Trying to hold members hostage and making it impossible to cancel doesn't work
Why seeing people who lack integrity and use bad practices motivate us to be better