We welcome Alice from The Ethical Move this week on A Smaller Life!Alice owns a branding firm, and she runs an online community (with the help of dedicated others) that's focused on ethical branding / marketing.How do we attract customers without using lead magnets? How can we appeal to our customers without manipulating them? These are the kind of questions they ask at https://www.theethicalmove.org/ Main Takeawayscurrent marketing strategies are often deeply manipulatingindustry advice that is given is often based on tricking people into buying thingsconsumerism is not sustainable, not ethical, and it's just straight up harmful in many waysmore take-aways in the shownotes on the website.  "...and that is really where the community is strongest, like the community is really meant to hold that space where we work on our ethical marketing pursuits, because they will last a lifetime. This is a great un-learning and a great re-creating of what we want things to be, you know? Like if we don't use lead magnets, what do we do? If we don't use the typical selling strategies, what are strategies that work, that work more, let’s say cyclically or in a natural connection? What about relationship? I just think branding goes a lot deeper than we think."– Alice Karolina, The Ethical Move ☞ feel free to share this ☜ Thanks for listening, I really appreciate you choosing to spend your time with me and my guests!Do you want to get a reminder in your mailbox each time a new episode comes out? SIGN UP here.✄ ✄ ✄A Smaller Life relies on its listeners to grow organically. I decided to leave social media so I need the support of you, the listener, to keep going. You can help by joining the movement actively or by supporting the podcast n the background.✄ ✄ ✄Have a question? Want to offer your opinion? Have an idea for a guest or topic?Click the voicemail tab on the right, I'd love to hear from you!Support the show☞ PATREON SUPPORT by becoming a patron here and Pay-What-You-Can. ☞ NO BUDGET SUPPORT by just mentioning the podcast to a friend, send them a link to a specific episode they might like. Easy! ☞ OFFERING YOUR TIME simply rate, review and subscribe to the podcast on the platform of your choice, takes a few minutes, makes SUCH a difference!