In my podcast A Smaller Life, I talk to makers and business owners in my industry (and sometimes beyond) about making conscious choices and growing your brand by actually going smaller.In this episode, I welcome Jonna van 't Hof, she's a legal and business advisor at BBK (Beroepsvereniging van Beeldend Kunstenaars - Professional Association of Visual Artists). Jonna reacted on my Instagram stories about fair wages and prices for your work as a professional knitter. She was so specific about it that I needed to know more,I contacted her and as it turns out she's a professional in the field. It took me 2 seconds to invite her to be my guest on the podcast and l'm so glad she obliged. Jonna advises visual artists on legal and business matters and knits in her spare time.We had such an in-depth discussion about fair wages for self employed creatives. And fair and sustainable prices for handmade items. When do you call yourself a professional artist or crafter, is there a difference. How do you move from creating for fun to becoming a professional and what steps do you need to take. What I loved about this conversation is that it's all  in your hands. It's a mindset if nothing else. Some of the best artists are self educated."When you think it, if you have the right mindset, you can become it"A Professional Artist is someone who makes autonomous work you don't necessarily need an art education. Any artist is good enough and worthy enough of GOOD payment! Everyone who sees theirselves as a professional artist can become a member in the union. FIND THE TOP 10 TAKEAWAYS on www.ja-wol.com One (!!) pair of hand knit socks should cost about €254,- not €20,-!! This is where you’ll find JonnaInstagram @jonnahofThe artist union where she works www.bbknet.nl  (Beroepsvereniging van Beeldend Kunstenaars)Kamer van Koophandel (Chamber of Commerce Netherlands)JOIN BBB 'BUILDING BETTER BUSINESSES',Our NEW group for professionals in knitting, yarn dyers, shop owners, designers, you ar all welcome to learn and share from and with each other and find ways to make our businesses better. Don't fear the competition, we're focussing on general building of GOOD businesses this will elevate us all. It's a safe space!JOIN HERE!! Find me at www.ja-wol.com and @jawolrotterdam on instagram.Become a Patron! Support the show (https://paypal.me/jawolrotterdam )