Creating a membership is an exciting time. The creative juices are flowing, the sense of accomplishment from building and launching something new can be exhilarating, and there's an undeniable buzz you get with every new member who joins.
But what about 6 months down the line? 2 years? 10 years? Is that buzz still there? Does your membership still excite you?
Or perhaps it's started to feel like a chore?
Maybe things haven't gone as planned. Or maybe you've just become complacent. Whatever the cause, if you're starting to feel weighed down by your membership then this can be the start of a very slippery slope.
Check out this episode of The Membership Guys Podcast can find out how to prevent this from happening, and what you can do to turn things around if your membership is starting to feel like a burden.
Episode Summary: The vicious cycle that occurs when you start to treat your membership like a chore
How solid systems and processes, plus well-controlled boundaries, can make a huge difference in your role as membership owner
Why you need to be mindful of the reasons you started a membership in the first place
The importance of fighting the instinct to focus on negatives, and staying positive without becoming complacent