Let's talk tequila!Specifically, let's talk about what it means to create a new tequila company, the branding, and the innovative marketing techniques behind it. Let's talk about Otaca!Based in Aliso Viejo, the brand is in its infancy, but that hasn't stopped it from exploding throughout Southern California. I sit down with two of the founders, and brand visionaries to talk about all things tequila, and business in this jam-packed episode!Cheers!The Best Ceats Podcast brings unprecedented access to the Orange County hospitality industry each and every episode. Bringing you the best stories, and the people behind them with every interview, The Best Ceats Podcast showcases the very best of Southern California’s bars, restaurants, and beyond.You can find more information at https://thebestceats.comFollow Host Crawford McCarthy at https://www.instagram.com/thebestceats/To support content like The Best Ceats Podcast, please consider supporting The Best Ceats, at: https://patreon.com/thebestceats To learn more about Ali Coyle, as well as her debut track “Trust Me,” please see her official website: https://alicoylemusic.com To find out more about our sponsors for this episode, please visit the following:https://www.heirloompotager.comhttps://amass.com