According to Paul Ross, the author of Subtle Words That Sell, you can plant mental movies into your customer’s subconscious using simple words and phrases. Paul has been featured in The Huffington Post, The Rolling Stones Magazine, NBC, CNN, FOX and BBC as the leading advocate of subconscious selling. Today I’m going to be picking his brain on why the world's most complex computer that we carry in our skulls is so susceptible to influence through words.