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    Ep 56: Remain relevant by running online events with Dave Jensen from Encompass Event Group

    Ep 56: Remain relevant by running online events with Dave Jensen from Encompass Event Group

    FromRelish THIS: The Nonprofit Marketing Podcast

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    Ep 56: Remain relevant by running online events with Dave Jensen from Encompass Event Group

    FromRelish THIS: The Nonprofit Marketing Podcast

    ratings:
    Length:
    60 minutes
    Released:
    Oct 12, 2021
    Format:
    Podcast episode

    Description

    Are you hosting an event this year? If not, you should consider doing so. (Within the bounds of safety, of course.)On this week’s episode I talked with Dave Jensen, the CEO of Encompass Events Group. Their company helps nonprofit organizations put on live hybrid and remote events. They offer support and production services to help organizations knock their events out of the park. And listen—if you don’t know how to run an online or hybrid event, but want to, then this is the show for you. Dave and I go over a lot of great stuff, from how to start your first online event to how to make your hybrid events engaging. Recently, I had the pleasure of doing a virtual tour of Dave’s studio. Encompass Events Group has done a great job of adapting to the online world of events and they really have the skills to help you up your online or hybrid event game. I think there are two main takeaways from this episode. First, flip the script: make your audience the main attraction at the event. Get them participating or highlight them to make things feel like “not just another Zoom call.” Secondly, do something. Even if you host just a small event, it can help you stay relevant to your stakeholders and front-of-mind. You are going to love this episode. Link: Compass Event GroupMobileCauseAsk: Just do something. Even if it's a small event and 100% online, do something to remain relevant. 
    Released:
    Oct 12, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Are you looking for ways to shorten your marketing learning curve and strengthen your organization’s ability to survive and thrive? Welcome to Relish THIS, a show for purpose-focused leaders seeking to leverage the power of marketing to fuel their organizations’ growth. Each week your host, Stu Swineford – author of Mission Uncomfortable: How Nonprofits can embrace purpose-driven marketing to survive and thrive (https://missionuncomfortablebook.com) – talks with a purpose-focused leader or marketing ecosystem expert to explore ways to transform lives through marketing. Using the techniques developed working with hundreds of for- and nonprofit organizations at the digital marketing agency he co-founded, Relish Studio (https://relishstudio.com), he inspires you to take action to improve your organization's ability to shine.Are you feeling stuck with your outreach? Not sure if your message is reaching anyone – much less the right audience? Do you view your marketing as a cost rather than an investment in your organization’s health and growth? If so, Relish THIS is the podcast you have been looking for.If you are seeking to take your organization to the next level and take the mystery out of your marketing, you are in the right place. With Relish THIS, you’ll learn that you are not alone. The roadmap for a successful marketing campaign is at your fingertips. This marketing podcast explores ways your organization can adjust its relationship to marketing to build relationships that will fuel your growth. Learn how to develop and nurture relationships through authentic marketing tactics like email marketing, content marketing, brand story development, social campaigns, effective landing page design, cause marketing, funnel creation, paid search, SEO, and much more. Learn how you can apply purpose marketing throughout the stakeholder lifecycle and nurture relationships to create thrust in your business. Relish THIS anchors its conversations in the audience engagement lifecycle – a framework that identifies each step of the stakeholder journey – from initial interest to lifelong advocate and supporter. By optimizing each phase – ATTRACT, BOND, CONNECT, and INSPIRE – we’ll dig into what makes any organization's marketing successful and how to ensure that you have a roadmap to win. Each week, Stu and his guest have a thoughtful, in-depth conversation about what’s working, what’s not, where one can take their organization and how to get there quickly and effectively. Relish This is all about creating opportunities to expand your mission through marketing.If you find yourself struggling with marketing your nonprofit or purpose-focused business and are looking for fresh ideas for how to motivate your team, engage your stakeholders, build your volunteer and donor base, encourage repeat business, and inspire your existing connections to promote your organization, Relish THIS is here to help. Each episode unearths marketing gold that can be applied to your own organization to help you reach your goals.Stu and his guests explore a full range of business-building topics that will help your organization expand your mission. Most guests say they come away with a laundry list of ideas to take back to their team to improve their performance and fuel their organization’s ability to connect with it’s target audience. Team-building, organization and process development, motivational techniques, fundraising, how to inspire ALL your stakeholders, and the nuts-and-bolts of running a successful marketing campaign and process… all of these and more are explored on this weekly, hour-long show.Get ready for action with Relish THIS!For more or to listen to past episodes, check out http://relishthis.org