27 min listen
How to Build Digitally Native Brands, Featuring Vinebox Inc.
How to Build Digitally Native Brands, Featuring Vinebox Inc.
ratings:
Length:
40 minutes
Released:
Mar 23, 2021
Format:
Podcast episode
Description
For Matt Dukes and Rachel Vodofsky, it wasn’t enough to build one successful digitally native brand. They built two! Leveraging learnings and consumer insights from their wine-tasting subscription service, Vinebox, they were able to successfully build a stand-alone sister brand, Usual. On this episode, Rachel and Matt explain what it takes to build a sustainable direct-to-consumer business, create value for consumers, and perhaps even revolutionize your brand development pipeline. For more, check out our latest reports on direct-to-consumer strategy: Are You Doing Direct-to-Consumer All Wrong? Community Commerce: A New Model for Beverages (for Rabobank clients only)
Released:
Mar 23, 2021
Format:
Podcast episode
Titles in the series (100)
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