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    Alison Cayne (Haven's Kitchen) - From founding a cooking school to creating a sauce brand

    Alison Cayne (Haven's Kitchen) - From founding a cooking school to creating a sauce brand

    FromThe Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

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    Alison Cayne (Haven's Kitchen) - From founding a cooking school to creating a sauce brand

    FromThe Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

    ratings:
    Length:
    35 minutes
    Released:
    Sep 15, 2022
    Format:
    Podcast episode

    Description

    Our guest today is Alison Cayne, who is the founder of Haven’s Kitchen. Haven’s Kitchen is a cooking school and a sauce brand that creates fresh sauces in easy-squeezy, lightweight pouches.

    In this episode we discuss:
    Why she wanted to teach others how to cook
    Founding Haven’s Kitchen in NYC
    Why she decided to launch your own sauce line
    Her approach to packaging and brand positioning
    How she got into retail
    The current fundraising environment in CPG
    Released:
    Sep 15, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.