I'm so excited to introduce you to our guest today, we have the founder of Sprinkles cupcakes, Candace Nelson, and learn how to turn what you love into what you do. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Candace Nelson is a serial entrepreneur, a New York Times bestselling author, Wall Street Journal contributor and an expert in turning one’s passion into a profitable business. Her book, Sweet Success: A Simple Recipe For Turning Your Passion Into Profit will be published by HarperCollins Leadership November 2022. For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way.