41 min listen
The State Of Product-Led Experience with Despina Exadaktylou (GMT067)
The State Of Product-Led Experience with Despina Exadaktylou (GMT067)
ratings:
Length:
31 minutes
Released:
Nov 14, 2019
Format:
Podcast episode
Description
It seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from ReinventGrowth.co surveyed 40 SaaS organizations and 50 executives who own or lead Product-Led Growth practices. The goal of this was to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey.
Released:
Nov 14, 2019
Format:
Podcast episode
Titles in the series (100)
GMT005 Cristian Contreras - Head of Growth at HeyOrca by Growth Marketing Today