Episode 192 hosts Dr Steven Liew (Plastic Surgeon, Sydney Australia), Dr Sam Patel (Business Entrepreneur, Chicago, USA) & Gareth Pepper (National Sales Director of BTL Aesthetics, Australia). We also welcome back Professor Sebastian Cotofana for a cameo appearance! In this episode we discuss a completely new device category in facial aesthetics called EMFACETM by BTL Aesthetics. EMFACE opens a new chapter in how facial rejuvenation can be achieved. It combines High-Intensity Facial Electrical Stimulation (HIFES) energy and Radiofrequency (RF) technologies together. This unique combined technique (delivered simulataneously via three facial applicators) strengthens and tones specific muscles of the face whilst also improving the quality of the skin. We explore: - What EMFACE is & how it works - Why the technologies of HIFES & RF are combined  - Who makes a good candidate for an EMFACE treatment  - What the SMAS is, how it ages and why HIFES + RF are combined - Understanding frontalis aging: how stimulating the forehead area with EMFACE actually reduces wrinkles   - Professor Sebastian Cotofana's views on EMFACE, the anatomy of the SMAS, it's relationship to facial ageing and how EMFACE fits into this equation - The intriguing possibility of using EMFACE for off-label treatments in patients with facial palsies or significant facial asymmetry  - Whether EMFACE replaces the need for injectable treatments - How clinic and injectors can easily incorporate a device like EMFACE into their clinic - The beauty of an ‘operator-independent’ type treatment and creating the best patient experience  This podcast was supported by BTL Aesthetics, a global innovator in aesthetic solutions. The views expressed are independent of the health care providers and do not represent the views of BTL. BTL does not recommend the use of EMFACE in any other manner than as described in the user manual.   Dr Jake & David thank their amazing IA Patrons who have helped support and contribute to the day to day running of the podcast. Become an IA Patron too & get the following benefits: - Be acknowledged as an IA Patron in our podcast descriptions - Join our IA Patron whatsapp group where we discuss tips, tricks, cases, business support topics and more - Watch our IA webinars - Access our new 'IA Business of Injecting Live' Zooms sessions - led by David - Access our new 'IA: Injectables Live' Zoom sessions - led by Jake (coming in 2023)   Subscribe to IA: Subscribe to IA on Apple Podcasts Subscribe to IA on Spotify   Other IA links: Follow IA on Instagram Sign up as an IA Patron Visit the IA website  Contact IA Apply to be a guest on IA   Dr Jake Sloane: Follow Dr Jake on Instagram  Book a treatment with Dr Jake Dr Jake's website   David Segal: Follow David on Instagram   Our podcast guest: Follow BTL Aesthetics on Instagram Follow BTL Australia on Instagram Follow Dr Steven Liew on Instagram Follow Dr Sam Patel on Instagram Follow Professor Sebastian Cotofana