Introducing video content to your arsenal is not an easy task. It’s a gradual procedure, and mistakes will certainly be made along the way. But that’s OK.In this episode, master virtual trainer Kassy LaBorie joins Matt Pierce on The Visual Lounge for a step-by-step tutorial on how to create her first video for her business. From the early planning stages to nailing your script (or deciding whether you need one), Matt and Kassy discuss how to navigate the basics when stepping into the world of video. Learning points from the episode include:00:00 – 01:10 – Intro01:10 – 01:51 – Matt introduces Kassy01:51 – 02:47 – Matt introduces the premise of the episode02:48 – 04:29 – Why Kassy wants to make a video04:29 – 05:31 – Matt and Kassy discuss advantages of video content05:31 – 08:44 – Kassy explains her ideas for her first video08:44 – 12:48 – Pinpointing an ideal outcome for the video12:50 – 15:53 – Choosing how to host a video15:54 – 20:39 – Measuring whether a video is serving its purpose20:41 – 24:32 – Forming a message to connect with the target audience30:53 – 37:51 – How to formulate a scripting plan38:23 – 48:56 – Building on from engaging introductions49:06 – 57:11 – Kassy asks Matt final questions and next steps57:12 – 58:46 – Outro Important links and mentions:Kassy’s website: https://kassyconsulting.com/Connect with Kassy on LinkedIn: https://www.linkedin.com/in/kassylaborie/TechSmith Academy Scripting Course: https://academy.techsmith.com/basics-of-writing-using-scripts Learn more about the TechSmith Academy.