12 min listen
#311: Loyalty Leadership In a Crisis
ratings:
Length:
45 minutes
Released:
Dec 7, 2022
Format:
Podcast episode
Description
Cecile Henry is the IBL Group Loyalty Manager. She manages their home country loyalty programme in Mauritius called Wiiv rewards.
Wiiv Rewards is a multi-award winning loyalty programme, despite only being 3 years old, having launched in 2019. However, today’s show is not about the programme per se nor its awards, but it is about how Cecile and her team turned around an immediate crisis of technology provider insolvency, with less than 24 hours' notice.
It is a remarkable insight into loyalty leadership, putting customers first, the power of communicating and customer service, and the courage to tackle such a crisis head-on.
Show Notes:
1) Wiiv Rewards
2) IBL Group
3) Cecile Henry, IBL Group Loyalty Manager
4) Share your feedback with us!
Wiiv Rewards is a multi-award winning loyalty programme, despite only being 3 years old, having launched in 2019. However, today’s show is not about the programme per se nor its awards, but it is about how Cecile and her team turned around an immediate crisis of technology provider insolvency, with less than 24 hours' notice.
It is a remarkable insight into loyalty leadership, putting customers first, the power of communicating and customer service, and the courage to tackle such a crisis head-on.
Show Notes:
1) Wiiv Rewards
2) IBL Group
3) Cecile Henry, IBL Group Loyalty Manager
4) Share your feedback with us!
Released:
Dec 7, 2022
Format:
Podcast episode
Titles in the series (100)
#1: Let's Talk Loyalty by Let's Talk Loyalty