50 min listen
#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand
#467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand
ratings:
Length:
46 minutes
Released:
Dec 6, 2023
Format:
Podcast episode
Description
Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show.
This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.
Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).
Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.
Hosted by Amanda Cromhout
Show Notes :-
1) Dean Kowarski
2) Virgin Active
3) Virgin Active Rewards
This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.
Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).
Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.
Hosted by Amanda Cromhout
Show Notes :-
1) Dean Kowarski
2) Virgin Active
3) Virgin Active Rewards
Released:
Dec 6, 2023
Format:
Podcast episode
Titles in the series (100)
#13: Earth Rewards - A Loyalty Solution for the Environment by Let's Talk Loyalty