Kevin Roy is the Co-Founder of GreenBanana SEO, a pay-for-performance SEO company and digital marketing agency.   In this episode, he talks all about how Google Analytics promotes digital accountability. He even shares some insightful tips on how to leverage it to grow your brand. Finally, he shares his favorite books too.   Tune in now: https://shanebarker.com/podcast/google-analytics-and-digital-accountability-with-kevin-roy/    Also, here are some of the other useful web analytics tools that you can use: https://shanebarker.com/blog/web-analytics-tools/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.