Do you have what it takes to be a bold and unequivocal leader? To keep your business running smoothly, you need to stand firm in your values. Today’s guest is, Aprille Franks, a launch strategist, master community builder and founder of Women Recharged. In this episode, Aprille emboldens you to be candid and always say what needs to be said.  It’s hard to set boundaries but doing business is impossible without them. Without clearly defined codes of conduct, you open yourself up to burnout and potential client disputes that could be easily resolved with direct communication. As the leader, it is your obligation to cut through the nonsense and uphold the values of your brand, even if it's uncomfortable. If a client is not paying their bill, and you have upheld your commitments, it helps no one if you allow the client to negate their responsibility to pay for your services. In this episode, Aprille teaches you that being straightforward always gets results.
 
If you want to stop being timid, work with integrity and never let words go unspoken, listen now!
 
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KEY TAKEAWAYS
[00:00:00] Show intro
[00:02:00] Isolating personal activity from your brand’s activity
[00:04:00] Balancing your content with the 5 E’s
[00:06:40] Speaking up and holding yourself and your members accountable
[00:08:30] Don’t talk about the money instead speak about the values