When it comes to standing out in today's industry - it's no longer just about features and benefits. Customers today seek more and want more. In this episode, I bring in a personal brand specialist and executive coach Petra Zink to dive into how to build trust and get high-ticket clients, why being the best isn’t good enough anymore, how to stand out in a crowded market, and what it actually takes to build trust and authority in your industry. Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie Enjoyed this episode? Screenshot and tag Petra at @petra_zink and @anitasiek and share your biggest takeaway!